Lifecycle Marketing Executive

GetGo is Singapore’s largest and fastest growing carsharing platform that enables everyone with the freedom to drive, without the burden of ownership. Our vision is to be APAC’s #1 carsharing platform as we seek to create a mobility ecosystem that’s shared and sustainable for all.

We are looking for a Lifecycle Marketing Executive to help drive customer engagement and retention to support GetGo’s key growth KPIs. You will focus on driving active users and customer lifetime value, and to develop effective loyalty and referral programs to increase retention. You will be expected to plan and execute marketing strategies across various channels, including email, push notifications, in-app messaging, sms and direct mail to engage, activate and retain customers.

This role is based in Singapore and will be part of GetGo’s highly energetic and dynamic marketing team supporting Singapore and other upcoming markets.

• Support the development and growth of Lifecycle Marketing initiatives across all channels and markets
• Monitor and transform raw data into actionable insights
• Plan, execute, and optimise user engagement campaigns to activate new users, retain existing users and increase brand loyalty
• End-to-end development, implementation and optimisation of cross-channel marketing automation programs across email, push, in-app, sms, etc.
• Work alongside brand and creative teams to ensure best-in-class content for lifecycle marketing communications
• Partner with data analytics, technology and other teams to build up and improve lifecycle marketing capabilities

• At least 1-2 years of experience in CRM / Loyalty / Lifecycle / Email marketing
• Working knowledge in developing marketing campaigns and experimentation techniques from strategy through to execution
• Experience working across digital channels including mobile app and website
• Analytical and results-focused with a keen eye for customer behaviour
• A highly effective communicator and the ability to work effectively with a wide range of stakeholders
• Familiarity with orchestrating campaigns using marketing automation platforms, e.g. Leanplum, CleverTap, Braze (or other similar platforms)
• Sound knowledge of Excel (PowerBI or Tableau is a plus)
• Proficiency in HTML and CSS is a plus
• Strong alignment with our GetGo Values:
  • Get it going!
  • Stay curious and humble
  • Innovate constantly
  • Keep it simple
  • Collaborate for success
  • Enjoy the ride

• Vibrant, fun, and dynamic working environment
• Medical benefits including health insurance, leave enhancement benefits, etc.
• Staff discount when driving with GetGo
• Training and development courses
• Contributing part of the success in building a fast growing car sharing platform

Interested candidates, please email your resume to hr@getgo.sg