Performance Marketing Specialist
About GetGo Technologies
GetGo is Singapore’s largest and fastest growing carsharing platform that enables everyone with the freedom to drive, without the burden of ownership. Our vision is to be APAC’s #1 carsharing platform as we seek to create a mobility ecosystem that’s shared and sustainable for all.
About the Role
You will be part of GetGo’s highly energetic and dynamic marketing performance team. As a data-driven and results oriented digital wizard, you will investigate and understand GetGo’s users’ acquisition journey; with data as your guide, design and execute digital marketing campaigns that are effective at acquiring users.
Your responsibilities will range from planning, testing, implementation, optimisation and reporting of performance marketing initiatives to help drive traffic and maximise ROI across organic channels, paid channels , website and app stores.
Day to Day Activities
- Plan and execute paid marketing campaigns across web, app, search, display and digital advertising to drive conversions to our app.
- End to end management of performance marketing activity across paid channels
- Coordinate regular deep dives into the acquisition performance, build report models and analyze the performance of advertising campaigns
- Effectively manage campaign budget spend by keeping track of budget pacing and troubleshoot accordingly.
- Track and report on key results of media activity and provide recommendations to optimise overall spend and performance
- Develop, oversee, and evaluate A/B test campaigns to derive the most effective campaign
- Manage the company’s website and improve traffic and conversions
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Work closely with other teams and stakeholders to ensure acquisition goals are met
- At least 2 years’ experience in campaign management / ad ops role utilizing ad tech platforms, programmatic ad buying, web analytics tools and MMP tools such as Google, Google Analytics, AppsFlyer and WordPress
- Degree or Diploma in Business Analytics, Marketing or similar field
- Strong analytical skills – familiarity with analytics tools (Google Analytics, Adobe Analytics, or other equivalent analytics tools)
- An analytical mindset and methodical approach – extensive Excel skills and an ability make recommendations based on statistics and experimentation results
- Able to work independently and is a self-starter
- Problem solver and a multi-tasker that enjoys a fast-pace startup environment
- A good team player with excellent communication and interpersonal skills
- Strong alignment with our GetGo Values:
- Get it going!
- Stay curious and humble
- Drive innovation & improvement
- Keep it simple
- Empathise deeply
- Collaborate for success
- Enjoy the ride
What We Offer
- Vibrant, fun, and dynamic working environment
- Medical benefits including health insurance, leave enhancement benefits, etc.
- Staff discount when driving with GetGo
- Training and development courses
- Contributing part of the success in building a fast growing car sharing platform